In 2024, our founder Tanmay was running late for a wedding when he realised his car hadn't been cleaned in five days. The neighbourhood washerman had quit without notice — a story playing out across every gated society in Gurugram.
What looks like a chore is actually a broken supply chain: thousands of unverified, unprotected daily workers serving thousands of residents who all want the same five-minute job done well, on time, every day. Both sides lose.
Briloora started as an experiment with 12 cars across 3 societies. By month 6 it was 480. By month 14 it was 28 societies and 120 cleaner partners earning steady, formal income for the first time.
We're building the system the daily wash has needed for decades: verified partners, fair pay, photo proof, weekly payouts, one app.